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Market research interview transcription can involve a variety of formats from in-depth individual or telephone interviews, feedback sessions, focus groups and consumer forums, as well as vox pops interviews. The latter are short recordings, typically lots of individual questions to different people, usually requiring short answers. Vox pops interviews are designed to capture spontaneous public opinion and feedback from 'the man in the street'... whoever he may be!

Alongside more in-depth analysis such as focus groups, vox pops interview transcription provides valuable product and services feedback for businesses, marketing or advertising agencies, television and radio companies, and even universities or training companies needing feedback from students attending courses. Transcribing vox pop recordings makes the editing for a documentary or broadcast that much easier. With a long recording containing lots of individual answers, clients have found our time-stamp transcription option very helpful. We can insert time codes into the transcript at five minute or one minute intervals to enable you to find a particular comment more easily on the recording.

We understand the importance of confidentiality and adherence to deadlines while maintaining a professional and cost effective transcription service. Our Testimonial page will give you an idea of our high standard of service. Whatever the size of your market research transcription project, we pride ourselves on our project management experience and our flexible approach to urgent deadlines.

We can transcribe a wide range of digital recordings. Please view our digital file types page for all compatible formats. We appreciate that a lot of clients still use analogue tape recorders. As long as the need is there, and the equipment is manufactured, we're happy to support such preferences. As long as a noise cancelling microphone is used and the recording is made in a relatively quiet environment, standard tape recorders can provide a clear recording. We don't recommend using dictaphones with in-built microphones to record vox pops interviews - by the very nature of recording mostly outdoors, they will not be able to cut out background noise. The portability of minidisc recorders makes them ideal for interviews and, coupled with an external microphone, the sound quality is as good as digital. We hope the information on our Guidelines and Equipment pages may prove useful, as well as our comparison of digital and analogue recordings.

Our transcription prices per audio minute below are for digital or mini disc recordings. Our audio tape transcription service is based on an hourly rate and we are equipped to convert both minidiscs and videos for subsequent transcription. If your interviews will be transmitted as podcasts or webcasts, we provide transcription for those too.

Market Research Transcription Services

Price Range Per Audio Minute
(digital recordings only & based on Intelligent Verbatim transcripts+)

Interview transcription services (up to three participants)
Standard rate
Discounted rate *

£130 - £1.75
£1.25 - £1.50

Focus groups, forums, vox pops transcription services
Standard rate
Discounted rate *

£2.00 - £3.00
£1.75 - £2.50

Time-stamped transcription services
Every five minutes
Standard rate
Discounted rate *

Every minute
Standard rate
Discounted rate *

£1.75 - £2.75
£1.60 - £2.25

£2.50 - £3.00
£2.00 - £2.75

Please note: these rates apply only to good quality, clearly audible digital or minidisc recordings. The price range is designed to cover issues such as background noise, strong accents and technical terms. Should the subsequent recording prove to be not as described, we will requote and discuss this with you before proceeding. See our Ttranscription Times page for the factors which influence transcription. All prices are in £ Sterling and VAT is NOT applicable.

+ Please add 50p per audio minute (25p discounted) for a Complete Verbatim or 25p per audio minute (10p discounted) for Edited Transcript price. See our Definitions page for details of what each transcript style means.
* The discounted rate applies only to universities, charities and students. All prices assume a good quality, clearly audible digital recording.

ALL RECORDINGS are listened to a second time, Internet research is carried out to identify names or terminology, and all transcripts are proofread by the Director, Irene Boston, before being sent to clients. There is no extra charge for this service. Not all transcription companies do this, some don't even proofread, so make sure you ask the right questions before choosing a service.

For any large scale market research transcription project, we recommend giving as much advance notice of your requirements as possible. This allows us to reserve space in our schedule. Most established transcription companies have a long list of regular customers and to suddenly find a block of free space for a large project can be difficult. So book your transcription company in advance, the same way you would an interview schedule.

Our default transcript style is Intelligent Verbatim as that is by far the most cost effective method of transcription. Please read our definitions of Complete Verbatim, Intelligent Verbatim and Edited Transcript to choose which format is most suitable for your needs. We have a standard script style layout for all market research and vox pops interview transcriptions but we are happy to work in your house style. We provide a Transcript Code for each document to signify areas which are inaudible or unclear.

Free Digital Recording - we convert all audio tapes, micro cassettes, mini tapes and minidiscs to digital audio files for ease of transcription. This is only possible with a clear quality recording. As part of our service, we offer our clients the digital version of their recording free of charge, which can be sent using a secure file transfer service, provided the client has Broadband.

We provide a free File Upload service for all digital recordings via our website to ensure prompt delivery to our transcription team. We can also download your audio sound files directly from your website if you prefer, or you can post CDs. For all audio tapes, especially if they're the only originals, we advise you to send them using a traceable method, such as Registered Post or courier, but please only send us the originals. Copies will be of a much poorer quality and will increase transcription time and, therefore, costs.

We hope this provides you with a thorough overview of our market research and vox pops transcription services. Please email or contact us on 01485 543746 for further information and turnaround times based on our current schedule, or browse our Overview or FAQ pages.

Our MARKET RESEARCH TRANSCRIPTION SERVICES includes market research interview transcribing, vox pops interview transcription, transcribing market research telephone interviews, market research focus group transcription, and we can transcribe feedback sessions, consumer forums, product and services feedback sessions and offer time-stamped transcription. Digital transcription can include MP3 transcription, WAV transcription, WMA transcription, as well as standard audio cassette tape transcription and minidisc or minidisk interview transcription services together with digital video transcription. We are pleased to offer discounted market research transcription services for charities, students and universities.

We are pleased to offer free Advice Pages: Equipment FAQs Overview Transcription Times and free Guidelines for: Conferences Dictation Digital Audio / Minidiscs Focus Groups / Forums Interviews Lectures / Speeches / Presentations Market Research Vox Pops Oral History Interview Projects Podcasts Audio Tapes Teleconferences / Telephone Interviews Digital DVD / Video Tapes Webcasts Workshops Our Home Page provides an overview of the wide range of transcription services we provide. Different transcription styles are available including Intelligent Verbatim Transcription, Complete Verbatim Transcription, Edited Transcription and customised transcription styles for Oral History projects and Focus Groups

Copyright © Irene Boston 1998-2008 IB Transcription Services - All Rights Reserved. All contents of this website are protected under copyright law.  No part of this website may be reproduced in any form, electronic or otherwise without written permission from IBTS.  Any copyright breach will be reported to the relevant authorities.

market research transcription services, vox pops transcription services